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Customer support as the act of providing timely
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Customer support is the team of people who provide help when customers have trouble with a company’s products or services.
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Before call centers and social media, local business owners often knew their customers really well. In the video below, Help Scout’s Emily Triplett Lentz discusses the principles of old-school customer service with her father, who ran a butcher shop for 37 years.
And while local businesses often knew their customers well, customer service during that time wasn’t perfect. Customers had limited options for purchase and support, few ways to educate themselves and solve their own issues, and scant resources for avoiding businesses with subpar products and poor service.
